For this reason, DTG is gaining more and more strength as it allows companies to choose from a wide range of devices which can adapt to the needs of each manufacturer and situation on an individual basis, thus simplifying customisation in the fashion and apparel market.īehind every good DTG print, there is a learning process based on the technology used to create a workflow, how this technology has been adapted to meet the needs of the print service provider, and the requirements of the end consumer. It enables companies to be more flexible in responding to both individual orders and larger print runs.įrom a supply chain point of view, there is a requirement among print service providers for both machine types, either through synergies or by expanding resources. They will be able to print their own designs on-demand and with no minimum or maximum number of repetitions. With this model, companies provide users with a production centre in just a few clicks.

Today, a hybrid between the two previous models is emerging and the popularisation of mass customisation, boosted by the growth of ecommerce, is facilitating that. In contrast, the industrial printers are responsible for larger runs in factories that focus on outsourcing. Traditionally, the first ones were found in local businesses where very short customisation runs or premium clothes were produced.

There are two types of machines on the market: commercial and industrial. The basis of DTG production is finished and, in many cases, pre-prepared garments, which can be used for customisation both on a large scale and in small volumes. This is because of the technology’s ability to customise garments. While the process is challenging and the workflow must be well understood, technological advances in software, printing equipment, print heads and inks, have allowed the creation of more cost-effective solutions for short print runs.ĭirect-to-garment printing represents a growing segment of this market. The importance of digital textile printing has grown significantly throughout the last decade.

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